"Hatsuyume" is a word that means an auspicious dream that occurs at the beginning of the year.
Our brand name, which is derived from Bill Viola's video work, has the meaning of ``in the depths of the night, when the future is uncertain, we dream of bright hopes for the future and start a new time.''
Also, when we talk about "dreams", we can also say that dreams refer to future goals such as "How do I want to live my life from now on?"
Because of this, we also include the wish that "we may continue to walk forward without forgetting the dreams we first envisioned and our original intentions."