First dream

"hatsuyume(First Dream)" is a word that means a good dream that you see at the beginning of the year.
The brand name, which is also derived from Bill Viola's video work, has the meaning of "starting a new time in a dream of a bright hope for the future, in a deep night when it is still not ahead."
Speaking of "dreams", the future goals of "How do you want to live in the future?"
From that, there is also a wish that "the dream I envisioned first, I hope you can walk without forgetting the beginning."