Altgraph
: A coined word inspired by Orthographe (French).
Originated from the designer's first name.

Alternative・Graphy
:Just as pressing the Alt key (decorative key) on a keyboard changes the characters and functions you enter, wearing orthograph jewelry changes the impression you give of the person.
Seeing it lifts your mood and acts as a switch to change your mood.
The brand was named and carefully created with such thoughts in mind.

Alternative: "alternative", "alternative", "new alternative to the mainstream method"
Graphy: ``style of painting'', ``calligraphy'', ``recording method'', ``written thing''